Christmas time is such a magical time of year. You get to spend time with family and friends, you get presents but perhaps best of all is how the whole city changes. Just before and over Christmas time the whole of London is transformed into one magic Christmas shopping wonderland.
Massive Christmas trees are put up and colourful nativity scenes are constructed for the public to see and enjoy. And part of the wonderful Christmas shopping experience is wondering down Oxford Street looking at all the wonderful window treatments celebrating this time of year.
London and regional design for window treatments become all the rage especially at this time of year. It is almost tradition to go and see what the Selfridges window has to offer each year.
Window treatment and design is about more than simply enticing shoppers to come into the shop it is also about contributing to and constructing the shop's image. For example it took years and years for Selfridges to develop their reputation for having the most exciting window treatments, but it is something that has enhanced the image and brand of the shop.
There are many other shops all over the UK who put amazing effort and creativity into their window treatments. It is almost as if the shop is giving something back to the customers.
